Global Now / Week 4

OnStar heads to Mexico


The ongoing economic slump has weakened, even wiped out, companies that weren’t prepared to withstand unprecedented changes. But even the worst conditions can’t rattle an enterprise that’s constantly innovating, operating with maximum efficiency, and willing to abandon ideas that no longer pass muster in a dynamic marketplace. The “Big Three” in the auto industry know exactly how to make a come back and continue to globalize in this economy. GM is expanding its OnStar service into Mexico in 2013. OnStar will offer core services in Mexico including automatic crash response, emergency services, stolen vehicle assistance, RemoteLink mobile app, vehicle diagnostics, turn-by-turn navigation and remote door-unlock. In 2011, GM sold 169,000 vehicles in Mexico, representing about 18 percent of the overall market. OnStar launched in 1996 in the U.S., added Canada in 1998 and began service in China in late 2009. It has about 5.5 million subscribers in the U.S., 428,000 subscribers in Canada and 450,000 subscribers in China. 


Global Issue: Globalization 

Primary Design Lens: Design for mass markets

Secondary Design Lens: Information technology 


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