Technological innovation has provided the common man with new access; social media, downloadable programs, personal computers and devices have opened up a new realm of creativity. Artists are able to produce a new kind of quality that can be revisited and changed endlessly. The conversation between the artist and the community is greatly enhanced by the rapid sharing of ideas. Design is long process that involves a multitude of practices and media; the number of which continues to grow larger with the endless stream of technology being introduced into social and design spheres.
Fashion design has morphed into a new industry with the integration of technology. Parsons teaches its students tricks and techniques in Adobe Suite to be invaluable to new businesses. Digital media has become an outlet for new design strategy. Simply drawing croquis has become a stale practice. It has become vital to take advantage of all talents, merging drawing and draping skills with collage in Photoshop, or rendering in Illustrator. Uploading work on blogs or social media becomes a tool for feedback, allowing fresh eyes to interpret one’s progress. Anne Balsamo said it best in her lecture, “Innovation relies on successful social negotiations as much as it does on creativity.” Good design only comes from constant revisits and revising. In order to make an impact on culture on any scale it must resonate with the designer and the consumer.
Through my practice I have found that I use an endless number of resources. However, more and more, I find myself moving everything into a digital platform, using my laptop as a scrapbook of ideas. With the help of Adobe programs, Microsoft office, iMovie and endless Internet programs and resources, I am able create work that is richer in content than a flat exclusively hand drawn piece. Through repeating these processes I have built an archive of templates making me work more efficiently and effectively.
Lecture: Anne Balsamo
Readings: Anne Balsamo “Designing Culture”, Steven Johnson “Emergence”