Global Studio / Thesis

Paula Wolf: Thesis

Technological innovation has provided the common man with new access; social media, downloadable programs, personal computers and devices have opened up a new realm of creativity.  Artists are able to produce a new kind of quality that can be revisited and changed endlessly.  The conversation between the artist and the community is greatly enhanced by the rapid sharing of ideas.  Design is long process that involves a multitude of practices and media; the number of which continues to grow larger with the endless stream of technology being introduced into social and design spheres. 

Fashion design has morphed into a new industry with the integration of technology.  Parsons teaches its students tricks and techniques in Adobe Suite to be invaluable to new businesses.  Digital media has become an outlet for new design strategy.  Simply drawing croquis has become a stale practice.  It has become vital to take advantage of all talents, merging drawing and draping skills with collage in Photoshop, or rendering in Illustrator.  Uploading work on blogs or social media becomes a tool for feedback, allowing fresh eyes to interpret one’s progress.  Anne Balsamo said it best in her lecture, “Innovation relies on successful social negotiations as much as it does on creativity.”  Good design only comes from constant revisits and revising.   In order to make an impact on culture on any scale it must resonate with the designer and the consumer. 

Through my practice I have found that I use an endless number of resources.  However, more and more, I find myself moving everything into a digital platform, using my laptop as a scrapbook of ideas.  With the help of Adobe programs, Microsoft office, iMovie and endless Internet programs and resources, I am able create work that is richer in content than a flat exclusively hand drawn piece. Through repeating these processes I have built an archive of templates making me work more efficiently and effectively.

Lecture: Anne Balsamo

Readings: Anne Balsamo “Designing Culture”, Steven Johnson “Emergence”

then here are resent examples of finishes for the Banana Republic competition done with hand drawing, Illustrator, and PhotoshopImageImage

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4 thoughts on “Paula Wolf: Thesis

  1. I agree with your idea that the technological innovations has helped us to create more efficient outcomes, especially in your field of study. However, I think that you shouldn’t forget the importance of the very fundamental of the analog process. Heavy reliance on high technology can also bring negative effects. No matter how great the technology is going to be advanced, the source and the basis of ideas will have to come from the basic idea of drawing (in the case of fashion design). I think it is important to mention that these technological advancements are only supplementary, and shouldn’t be the primary method of working.

  2. I get your point, totally agree, but would it be worth looking at the counterpoints and their value in your work, and if they do not hold any significance, then use it to prove your point the other way.

  3. As a fashion design major I agree that we are moving towards digital techniques in our work. Maybe address the fact that technology is now allowing anyone to be a “designer.” What is going to keep the trained designer in business over the amateur? PS…I love your illustration style!

  4. As a student from same major, I really see people (or school) think digital skill is very important. But at the same time ,I see many people who are still using traditional method of designing and I am the one who is still drawing and painting even though I’ve done digital classes for many semesters. So to make your statement more strong, it would be great if you have some examples of how technology helped to improve your process of your design work.

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