Global Now / Week 7

Nike and Adidas’ sustainable practices

Section: Cope

Global Now: Abstract

Headline:  Nike, Adidas Want To Dye Your Shirt With No Water

Date:  Aug 30 2012



Nike and Adidas are two big sportswear companies where they decided to create a sustainable way to dye the garments. Regular dye technique demands great amount of water waste and chemicals but this ‘Drydye technique’ only need CO2 and could save time, energy, and billions of gallons of H2O each year.

this technique is a good sustainable way to reduce the waste  and would be great example of technical metabolism.


Global Issue:  The attempt to eliminate the concept of waste

Primary Design Lens:  Design for Change, Sustainable Design

Secondary Design Lens:  Fashion Design


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