Global Now: Abstract
Headline: Supermarkets Finding That Less Stuff Means More Money (And Less Waste)
Date: October 18th 2012
Source: Fast Company – Co.Exist
Today, up to 40% of the United States’ food supply is thrown away. It is highly unsustainable, causing excess consumption of freshwater and fossil fuels to decompose food waste as well as contributing to upcoming food crises. It also causes U.S. supermarkets to lose $165.6 billion worth of food. Supermarkets have decided to solve this problem through redesigning their product curation and offering fewer products. Trader Joe’s stocks 4,000 products daily instead of the average 50,000 products carried by supermarkets. Stop and Shop/Giant Landover examines their sales and losses to eliminate excessive categories of products, thus saving them $100 million from less food waste. Redesigned product displays, such as signage and interior space, help to make supermarkets seem like they are carrying more selections while supplying less products. The combination of fewer products and clever interior design has resulted in higher customer satisfaction with fresher produce and fewer food wastes going into landfills and exhausting our energy sources. The concept of eliminating waste through (re)designing systems can be seen in this example where supermarkets are producing less to begin with to create the least amount of waste possible.
Global Issue: The attempt to eliminate the concept of waste
Primary Design Lens: Design for Change
Secondary Design Lens: Interior Design, Systems, Product Curation, Communication Design