Global Now / Week 8

New Starbucks Concept Store in Amsterdam


Name: Soo Ji Lee

Section: Cope

Headline: Starbucks Transforms Historic Amsterdam Bank Vault Into Custom Hyper Local Coffee Shop

Date: 10/25/2012

Source: Inhabitat




Abstract: Starbucks opened its first European concept store in the site of renovated historic Amsterdamsche Bank, a landmark building on Rembrandt Square in Amsterdam. This new store at 430 sq. meters is the largest Strabucks in Europe and was conducted by Liz Muller, Starbucks Concept Director who brought on 35 local artists and craftspeople to transform the historic space into the new coffee shop with sustainable interior design. The space, known as “the Bank”, was designed for theatre, live music, and new taste experience inspired by the Slow Food Movement and shows the history of Dutch coffee traders and the borrowed architecture, retaining a number of the building’s original features. The interior was built from a combination of recycled and local materials. The furniture and ceiling art consist of 1,876 pieces of hand-cut wooden blocks. According to his interview, he was inspired not only by the role 17th century Dutch traders played in bringing coffee to the world, but also by the place The Netherlands holds today as a design and creative capital. “My vision was to bring the space to life by celebrating local history and tradition while looking to the future by giving it a sense of theatre and discovery.” 


Global Issues: Sustainability

Primary Design Lens: Architecture, Interior design

Secondary Design Lens: Recycled and local materials 


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